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What Is a Decal Sticker?

By: Megan Oliver
what is a decal sticker


Although decal stickers are gaining increasing popularity among customers, many people still confuse the terms stickers and decals. What is a decal sticker, and what’s the main difference between the above-mentioned product types? Keep reading!

Decal sticker - what is it?

If you are wondering what’s the difference between decal stickers and regular paper stickers, we can resolve your doubts once and for all.

Decal stickers are stickers made of more durable materials thanks to which they can be applied in various weather conditions such as rain, snow, wind, intense sunlight or low temperatures, and they still don’t get damaged. Examples of decal stickers include models used to advertise vehicles, body product labels or cookie packages.

On the other hand, paper stickers are made of standard paper (as the name itself suggests), and that’s why they aren’t particularly durable and resistant to various circumstances. Examples of paper stickers include shipping labels you print at home on regular paper, name tags distributed during conferences, or affordable stickers that can be used to adorn a laptop. As you may guess, paper stickers are suitable only for indoor use, whereas decal stickers are more versatile and can even be waterproof (depending on the applied coating type).

custom decal stickers


Decals, stickers, and labels - what’s the difference?

Are you having a hard time trying to determine the difference between decals, stickers, and labels? Don’t worry! Just take a look at this simple explanation:

  • stickers are printed or illustrated notices or adhesive labels,
  • labels are small pieces of a plastic, paper, or fabric material that informs us about a given product, its ingredients, or applications,
  • decals are the most complex of the mentioned types, as they’re designed on a special paper. They can be applied on surfaces like metal, porcelain, or glass. Decals are the most durable and expensive.

Now, you’ll be able to easily choose a solution tailored to your budget, preferences, advertising medium and needs.

What are the benefits of using decal stickers?

Without a shadow of a doubt, applying custom decal stickers can bring numerous benefits to your business. The most important ones include:

Improved brand recognition

Investing in quality decal stickers will allow you to effectively promote your brand. Moreover, catchy graphics and slogans will surely attract the attention of passers-by and will encourage them to check out your offer.

Being perceived as an expert in the field

Choosing professional solutions is a guarantee that potential customers will perceive you as a high-end company and a real expert in the field. Quality decal stickers can inspire trust and convince customers to select your offer.

Gaining a competitive advantage over market rivals

Effective advertising is a great way to gain a competitive edge over your market rivals and show off features that make you stand out from the crowd. With decal stickers, you’ll easily encourage recipients to go for your products or services.

What is a decal sticker? The takeaway

Decal stickers are durable alternatives to classic paper solutions. Apart from serving you for a longer period of time, they definitely look more professional and can bring numerous benefits to your business. If you’re still wondering what is a decal sticker, contact specialists working at Sticky Business, and we’ll be more than happy to assist you and to help you choose solutions tailored to your needs and budget.

Wondering which font to choose your decals? Check out our entry: What is the best font for labels?

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